Privacy Policy | Austin Rare Coins

Austin Rare Coins & Bullion - Privacy Policy

Effective date: September 16, 2026
Last updated: September 16, 2026

PLEASE READ THIS PRIVACY POLICY (“POLICY”) CAREFULLY. THIS POLICY CONSTITUTES A LEGALLY BINDING AGREEMENT BETWEEN YOU AND AUSTIN RARE COINS & BULLION, A PRIVATELY HELD TEXAS CORPORATION (“AUSTIN RARE COINS,” “WE,” “US”). BY CREATING AN ACCOUNT ON, LOGGING INTO, ACCESSING, OR USING THE AUSTIN RARE COINS WEBSITE OR ANY RELATED SERVICES (COLLECTIVELY, THE “WEBSITE”), YOU AGREE TO BE BOUND BY THIS POLICY. IF YOU DO NOT AGREE TO THIS POLICY, DO NOT USE THE WEBSITE.

1. Overview

Please read carefully our Terms & Conditions. By creating an account, accessing, and/or using the Website, you agree to be bound by this Policy, our Terms & Conditions, and any additional policies and/or guidelines posted on the Website, each of which is incorporated herein by reference.

Austin Rare Coins has served investors, collectors and fellow dealers since 1989 from Austin, Texas. This policy explains what information we collect when you use austincoins.com or contact us, how we use it, who we share it with, and the choices you have.

2. Scope

This policy applies to austincoins.com, ancientgoldcoins.com, livegoldoffer.com and to information we collect when you order from us, request information, or communicate with us by phone, email or text. It does not apply to any third-party website we link to.

3. Information we collect

As used in this Policy, the term “personal information” includes any data that identifies, relates to, describes, or could reasonably be linked to you or your household, directly or indirectly (e.g., your name, physical address, telephone number, email address, or sensitive personal information); and the term “non-personal information” means any information other than personal information that we may collect from you, such as anonymized or de-identified data or publicly available information that is from federal, state, or local government records.

We may collect personal and non-personal information about you through the Website, including certain information that may qualify as sensitive data under your state’s laws. Depending upon your use of the Website, the types of information might include:

Information you give us

Name, postal address, email address and telephone number
Payment information, including card details or bank wire information
Order history and the contents of your requests or correspondence
Account credentials, if you create an account
Mobile telephone number, if you provide one for order messaging
Information about coins or bullion you submit to us as part of our confidential evaluation services
[CONFIRM — Sell to Us only] Identification or taxpayer information, if we require it when purchasing coins from you

Information collected automatically

IP address, browser type, device type, operating system and language
Pages viewed, search terms used on our site, and items viewed or added to a cart
The website or advertisement that referred you, including campaign and click identifiers
Date and time of your visit, and how long you stayed

Information from others

Payment processors confirm or decline transactions and may provide fraud signals
Advertising and analytics providers may supply aggregated measurement about our campaigns

We are committed to the principle of data minimization. We collect only the personal information that is reasonably necessary and proportionate to achieve the purposes described in this policy, and we do not collect personal information that is excessive in relation to those purposes.

4. Do not send sensitive personal information

We ask that you not send us, and not disclose to us, any sensitive personal information (e.g., information related to race or ethnic origin, political opinions, religion or other beliefs, health, genetic, or biometric data, criminal background, etc.) on or through the Website or otherwise, unless specifically requested by us in connection with the services we provide. As used in this Policy, “sensitive personal information” includes, without limitation: (a) Social Security number, driver’s license number, state identification card number, or passport number; (b) account log-in credentials in combination with any required security or access code, password, or credentials allowing access to a financial account; (c) precise geolocation data; (d) racial or ethnic origin; (e) religious or philosophical beliefs; (f) union membership; (g) the contents of mail, email, or text messages (unless we are the intended recipient); (h) genetic data; (i) biometric information processed for the purpose of uniquely identifying an individual; (j) health, sex life, or sexual orientation information; (k) citizenship or immigration status; (l) data collected from a known child under the age of 16; and (m) criminal history or conviction data — in each case as defined under the CCPA/CPRA (Cal. Civ. Code § 1798.140(ae)), the TDPSA (Tex. Bus. & Com. Code § 541.001(29)), and other applicable privacy laws.

California residents have the right to direct us to limit the use and disclosure of their sensitive personal information to uses that are necessary to perform the services or provide the goods you reasonably expect, or as otherwise authorized by applicable law.

We do not use or disclose sensitive personal information for purposes beyond those necessary to provide the services or goods you request.

5. How we collect information

Depending upon your use of the Website, we might collect personal and non-personal information from you when you visit, access, register with, subscribe to, or use the Website; when you buy or sell any products on, through, or in relation to the Website; when you log in to the Website; when you allow the Website to access, upload, download, import, or export content found on or through, or to otherwise interact with, your computer or mobile device (or any other device you may use to visit, access, or use the Website) or online accounts with third-party websites, networks, platforms, servers, or applications (e.g., your Google account); when you communicate with us through the Website; or whenever we ask you for such information, such as, for example, when you process a payment through the Website.

In addition, if you or a third party sends us a comment, message, or other communication about you or your activities on or through the Website, then we may collect any personal or non-personal information provided therein or therewith.

Finally, we might use various tracking, data aggregation, and/or data analysis technologies, such as the following:

Mobile device identifiers, such as Apple’s iOS Identifier for Advertisers (IDFA) or Google Android’s Advertising ID, which are identifiers built into mobile devices that create a profile based on your app usage. Both Apple and Google allow users to reset their identifiers and to limit or opt out of ad tracking/personalization;
Cookies, which are small data files stored on the browser or device you use to view a website or application or email message. They may help store user preferences and activity and may allow a site or system to recognize a particular browser or device. Cookies may record information you access on one page of a website or application to simplify subsequent interaction with that site or application, or to help streamline your transactions on related pages. Most major browsers are set up so that they will initially accept cookies, but you might be able to adjust your browser or device preferences to issue you an alert when a cookie is downloaded, or to block, reject, disable, delete, or manage the use of some or all cookies on your browser or device;
Retargeting pixels, which are cookie-based technologies that might follow you across the web;
Web beacons, which are pieces of code embedded in a website, application, or email to monitor your activity and can pass along information such as the IP address of the computer or device you use, the URL page on which the web beacon is located, the type of browser used, and previously set cookie values. Web beacons are sometimes used to collect advertising data, such as counting page views, promotion views, or advertising responses. Disabling cookies or other tracking technology features on your computer, device, or browser may prevent some web beacons from tracking or recording certain information about your activities;
Tokens, which are digital objects or pieces of code that enable the tracking of emails and other electronic communications, online activities, and devices, or that authenticate the identity of individuals or devices authorized to access certain secured information. Disabling cookies or other tracking technology features on your computer, device, or browser may prevent some tokens from tracking certain information about your activities;
Scripts, which are pieces of code embedded in a website or application to define how it behaves in response to certain key or click requests sent by the user. Scripts are sometimes used to collect information about the user’s interactions with the site or application, such as the links the user clicks on. Scripts are often temporarily downloaded to the user’s computer or device from the server, active only while the user is connected and deactivated or deleted when the user disconnects;
Analytic tools and services, which are sometimes offered by third parties and which track, measure, and/or generate information about traffic, sales, audience, and similar information and may be used for various reasons, such as statistical research, marketing research, content ratings research, improvement of content and features, and conversion tracking; and
Other third-party data tracking or analytic technologies (e.g., deep linking, eTags, device fingerprinting, or cross-device tracking).

We group these technologies as follows.

Strictly necessary. Required for the site to function and to keep it secure. These include session and authentication cookies, cart contents, fraud prevention and bot detection, and payment processing. They cannot be switched off.
Analytics. Help us understand how visitors use the site — which pages are viewed, what is searched for, and where visitors come from. Loaded only with your consent.
Advertising. Measure whether our advertising produced a sale or enquiry, and allow advertising to be shown to you on other websites. Loaded only with your consent.

We do not load analytics or advertising technologies until you consent. When you first visit, a notice appears at the bottom of the page. Until you choose, no analytics or advertising technology is loaded and no such cookies are set. If you decline, or if your browser sends a Global Privacy Control signal, we additionally delete any analytics or advertising cookies previously stored.

Changing your mind. Select Your Privacy Choices in the footer of any page to reopen the notice and change your decision at any time.

Global Privacy Control. We detect and honor the GPC browser signal. If your browser sends it, we treat it as a decision to decline and do not show you the notice.

Our own measurement. We set a first-party identifier that lets us understand how visitors reached our site and connect an enquiry or order to its origin. This information stays in our own systems and is not provided to advertising networks.

Please be advised that if you choose to block, reject, disable, delete, or change the settings for any or all of the tracking, data aggregation, and data analysis technologies, then certain areas of the Website might not function properly.

6. How we use information

To process, verify, fulfil and ship your order, and to handle returns
To respond to questions, requests and correspondence
To send order confirmations, shipping notifications and, where you have asked for them, newsletters and offers
To operate and secure the site, prevent fraud and detect automated abuse
To understand how the site is used and improve it
To measure the performance of our advertising, where you have consented
To provide you with customized content and services, including advertising and promotional information (e.g., targeted ads, retargeted ads)
To improve our products, services, marketing, and/or promotional efforts
To meet legal, tax and regulatory obligations
To protect or enforce our rights and properties
To protect or enforce the rights and properties of others (which may include you)

In a manner that is consistent with the consent that you have provided us, we reserve the right to use your personal and non-personal information when:

Required by applicable law, court order, or other governmental authority (including, without limitation and by way of example only, in response to a subpoena or other legal process); or
We believe in good faith that such use is otherwise necessary or advisable (including, without limitation and by way of example only, to investigate, prevent, or take legal action against someone who may be causing injury to, interfering with, or threatening the rights, obligations, or properties of us, a user of the Website, which may include you, or anyone else who may be harmed by such activities, or to further our legitimate business interests).

7. Transactions

In connection with any transaction that you conduct on, through, or in relation to the Website, you may be asked to supply certain information relevant to the transaction, including, without limitation, your credit card number and expiration date, your billing address, your phone number, and/or your email address. By submitting such information, you consent to providing such information to third parties (e.g., payment processing companies, online shopping cart providers) for the purpose of facilitating the transaction.

All credit card, debit card, and other monetary transactions on or through the Website occur through an online payment processing application. This online payment processing application is provided by one of Austin Rare Coins’ third-party online payment processing vendors (“Payment Processors”). The Payment Processors’ privacy policies and terms of service are available at: Braintree, Google Pay, and BitPay. In addition, please review our Terms & Conditions.

8. Automated decision-making

We do not make decisions producing legal or similarly significant effects about you by automated means. Our bot-detection tools score traffic to prevent fraud and abuse; they do not determine whether we will do business with you.

9. How we share collected information

We do not sell personal information for money.

We do share personal information in the following circumstances, consistent with the consent you have provided us.

Our employees. Our employees, agents, and administrators who work for us or on our behalf may use your information for Austin Rare Coins’ business purposes.

Service providers. Companies that perform functions on our behalf and may use the information only for that purpose, including: Braintree (payment processing and 3-D Secure verification); Google Pay (payment method processing); BitPay (cryptocurrency payment processing); Constant Contact (newsletter delivery); Telnyx (SMS delivery); AudioEye (accessibility services); shipping carriers; email delivery providers; and technology hosting and support.

Advertising and analytics partners. Where you have consented, we share information about your activity on our site — such as pages viewed and purchases made — with analytics and advertising providers such as Google so we can measure our advertising and reach visitors on other websites. You can opt out at any time as described in Section 10 below.

Legal and regulatory. Where required by law, subpoena, or to report transactions as regulations require; to investigate fraud; or to protect our rights, property or safety.

Business transfers. If we are involved in a merger, acquisition or sale of assets, personal information may be among the assets transferred.

We do not share the mobile telephone number you give us for order messaging with third parties for their own marketing purposes. It is shared only with the providers who deliver those messages.

We do not limit the ways in which we might use or share non-personal information—and we reserve the unencumbered right, but not the obligation, to use or share non-personal information—because non-personal information does not identify you. For example, we may freely share non-personal information with our vendors, suppliers, representatives, and other individuals, businesses, and government entities. We also use non-personal information in the form of aggregate or de-identified data that we compile regarding users of the Website. We commit to using de-identified data without attempting to restore it so that we could identify specific individuals with that information.

10. Your privacy choices

Analytics and advertising. You may opt out of the sale and sharing of your personal information by any of the following methods:

Clicking the “Do Not Sell or Share My Personal Information” link in the footer of any page on our website;
Emailing us at sales@austincoins.com with the subject line “Do Not Sell or Share” or writing to us at the address described in Section 22; or
Enabling a recognized universal opt-out mechanism, such as Global Privacy Control (GPC), in your browser or device settings. We recognize GPC signals as valid opt-out requests under the CCPA/CPRA.

Upon receiving your opt-out request, we will process it within fifteen (15) business days. We will not ask you to re-authorize the sale or sharing of your personal information for at least twelve (12) months following your opt-out request, unless you initiate a new transaction or interaction that requires such authorization.

Email. Every marketing email contains an unsubscribe link. You may also email sales@austincoins.com or write to us at the address in Section 22.

We agree not to use false or misleading subjects or email addresses, to identify messages as advertisements where required, to include our physical address, to honor opt-out requests within ten (10) business days, and to allow you to unsubscribe using the link at the bottom of each email.

Text messages. Reply STOP to any message. See Section 17.

Browser controls. Most browsers allow you to block or delete cookies. Blocking strictly necessary cookies may prevent parts of the site from working.

11. Your privacy rights

Depending on where you live, you may have some or all of the following rights.

Know what personal information we have collected, the sources, the purposes, and the categories of parties we disclosed it to
Access a copy of the personal information we hold about you
Correct inaccurate personal information
Delete personal information, subject to exceptions where we must retain it — for example completed transaction records we are required to keep
Opt out of the sale or sharing of personal information for certain purposes
Non-discrimination. We will not discriminate against you for exercising any of your privacy rights. Unless permitted by applicable law, we will not, as a result of your exercise of privacy rights: (a) deny you goods or services; (b) charge you different prices or rates for goods or services, including through the use of discounts or other benefits or the imposition of penalties; (c) provide you a different level or quality of goods or services; or (d) suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services

12. California privacy rights

If you are a California resident, in addition to other rights you have in this Policy, you may request that we disclose to you the following information covering the 12 months preceding your request:

The categories and specific pieces of personal information we collected about you and the categories of personal information we sold or shared;
The categories of sources from which we collected such personal information;
The business or commercial purpose for collecting or selling personal information about you; and
The categories of third parties to whom we sold or otherwise disclosed personal information.

You can exercise your California privacy rights in accordance with applicable law by mail or email as described in “Your Privacy Rights.” We will respond to your request consistent with applicable law.

California residents have the right to opt out of the “sale” and “sharing” of their personal information. As used in this Policy, “sell” means the disclosure of personal information to a third party for monetary or other valuable consideration, and “share” means the disclosure of personal information to a third party for cross-context behavioral advertising purposes, in each case as defined by Cal. Civ. Code §§ 1798.140(ad) and 1798.140(ah).

We do not sell personal information. We do share personal information for cross-context behavioral advertising purposes.

13. How to exercise your rights

You may submit a request by either of these methods:

Call 1-800-928-6468, Monday-Friday, 9AM-5PM CST
Email sales@austincoins.com with the subject line “Privacy Request”

We will verify your identity before acting, usually by confirming information already associated with your account or order. We will respond within the period required by applicable law, generally 45 days, and will tell you if we need more time.

Authorized agents. You may use an authorized agent to submit a request on your behalf. To verify your agent’s authority, we require one of the following: (a) a valid power of attorney executed under applicable state law; or (b) a signed written authorization from you, accompanied by proof of your identity, along with your direct verification of identity with us and written confirmation that you authorized your agent to submit the request on your behalf. We may deny a request from an agent who does not submit sufficient proof of authorization.

Appeals. If we decline to act on your request to exercise your privacy rights, you may appeal that decision by sending an email to sales@austincoins.com with the subject line “Privacy Appeal” or by writing to us at the address in Section 22. In your appeal, please state the basis for your disagreement with our decision, your name, address, and email address, and whether you prefer to receive a response by mail or email. We will respond to your appeal within the timeframe required by applicable law.

Texas Residents. If you are a Texas resident, you have rights under the Texas Data Privacy and Security Act (TDPSA). We will not process your sensitive personal data without first obtaining your affirmative consent. You may withdraw your consent to the processing of sensitive personal data at any time by contacting us at sales@austincoins.com with the subject line “Withdraw Sensitive Data Consent.” We recognize and honor universal opt-out signals, including Global Privacy Control (GPC), as a valid request to opt out of the sale of personal information and targeted advertising under the TDPSA.

14. Non-discrimination

We will not discriminate against you for exercising any of your privacy rights under the CCPA/CPRA, the TDPSA, or other applicable privacy laws. Unless permitted by applicable law, we will not, as a result of your exercise of privacy rights: (a) deny you goods or services; (b) charge you different prices or rates for goods or services, including through the use of discounts or other benefits or the imposition of penalties; (c) provide you a different level or quality of goods or services; or (d) suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

15. How long we keep information

We keep personal information for as long as needed for the purpose it was collected, and afterwards where a legal, tax, accounting or regulatory obligation requires it. The following describes our retention periods for key categories of information:

Order and transaction records: 7 years from the date of the last transaction, with secure deletion using PCI DSS-compliant data purging methods
Account records: for the life of the account and 3 years afterwards
Marketing contact records: until you unsubscribe; we then retain retain your email address on a suppression list indefinitely so that we can honor your opt-out
Website analytics: 24 months
Consent records: retained for as long as we rely on the consent and for a period afterwards sufficient to evidence what was agreed and when. These records exist so that we can demonstrate your choices were honored, and are not used for any other purpose.
Cookies and tracking data: Session cookies are deleted when you close your browser. Persistent cookies and tracking data expire 24 months from the date of placement or are deleted when you withdraw consent

16. Security

We maintain physical, electronic and administrative safeguards designed to protect the information we collect. These safeguards include: encryption of data in transit using secure socket layer (SSL) and transport layer security (TLS) technology; processing of payment card details by PCI DSS-compliant payment providers over encrypted connections; access controls limiting employee access to personal information on a need-to-know basis; and regular review of our security practices. Please notify us immediately at sales@austincoins.com of any unauthorized access, use, or disclosure of your information, or the loss or unauthorized use of your account credentials. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

17. Mobile messaging (SMS)

If you provide your mobile telephone number, you may receive text messages from us related to your order. The types of messages we send are: (1) secure payment links so you can complete payment on an order; (2) shipping and delivery status updates for orders you have placed; and (3) a follow-up review request after delivery, inviting you to share feedback about your experience.

You provide consent to receive these messages either verbally during a phone consultation with one of our representatives, or by entering your mobile number on austincoins.com along with the accompanying SMS-consent disclosure. Consent is not a condition of purchase. Message frequency varies based on the number of orders you place. Message and data rates may apply, based on your mobile carrier plan. You can opt out at any time by replying STOP to any message we send; reply HELP for help. Carriers are not liable for delayed or undelivered messages.

Your mobile information will not be sold or shared with third parties for promotional or marketing purposes. Information related to your participation in our SMS program is shared only with the service providers necessary to operate the program, such as our SMS delivery vendor and mobile carriers.

18. Children

Our site is intended for adults. We do not knowingly collect personal information from anyone under 16, and we do not sell or share the personal information of anyone under 16. If you believe a child has provided us information, please email us at sales@austincoins.com with the subject line “Removal of Minor Information” and include any information that will help us identify and remove the information.

The foregoing is a description of our voluntary practices concerning the collection of personal information through the Platform from certain minors and is not intended to be an admission that we are subject to the Children’s Online Privacy Protection Act, the Federal Trade Commission’s Children’s Online Privacy Protection Rule(s), or any similar international, federal, state, or local laws, rules, or regulations.

19. Third-party links

The Website and/or any communications sent through or as a function of the Website might contain links to third-party websites, networks, platforms, servers, and/or applications, including grading services and industry organizations. Third-party websites, networks, platforms, servers, and/or applications might also contain links to the Website. In addition, you might have the opportunity to access the Website using your online user accounts with certain third-party websites, networks, platforms, servers, or applications, which might be subject to separate privacy policies pertaining to those third parties. We are not responsible for their privacy practices. Review their policies before providing information.

We might also collect information from those third-party websites, networks, platforms, servers, or applications (such as, for example, your name, gender, date of birth, and personal interests, when you “like” or click links provided by or through those third parties, and other information available through your online account or page with those third parties). Moreover, we might permit third parties to use their own tracking, data aggregation, and/or data analysis technologies like the ones described above. You should carefully review the relevant terms of use and privacy policies associated with third-party websites, networks, platforms, servers, and applications.

20. Changes to this policy

We may update this policy. When we do, we will revise the “Last updated” date above. If we make material changes to how we treat your personal information, we will notify you by email to the primary email address specified in your account and through a notice on the Website’s home screen.

21. Severability

If any term or condition of this Policy is deemed invalid or unenforceable by a court of law with binding authority, then the remaining terms and conditions shall not be affected, and the court shall reform the invalidated or unenforceable term or condition to the maximum extent permitted under the law and consistent with the intent of this Policy.

22. Contact us

Austin Rare Coins & Bullion
13809 Research Blvd, Suite 405
Austin, Texas 78750

Telephone: 1-800-928-6468 (Monday-Friday 9AM-5PM CST)
Email: sales@austincoins.com